As soon as Snapchat moved onto the scene, millennials took notice. Its unique approach to sharing images, memes, and videos privately, was a big pull.
Snapchat attracted millions of users. Screen-shotting the time-sensitive media didn’t seem to be an issue. Once its popularity exploded, marketing and advertising opportunities flourished.
Fast-forward to today, over 300 million people use Snapchat every month. Snapchat influencers are being sought after by companies now to reach this lucrative audience.
Here’s a quick rundown on how Snapchat can boost your business.
Not Your Typical Social Network
The reason why Snapchat is so often overlooked by marketers is the way it works. It’s often hard to gauge how much a ROI will bring because the platform is heavily geared towards these so-called Snapchat influencers.
Unlike other social media platforms, users are less likely to follow random strangers. Remember, it began as a messaging service for people to share private videos with.
With that said, Snapchat’s biggest weakness (the lack of progressive ladder for marketing) is also a huge opportunity to strike gold.
Highly Influential, Highly Targeted
If your marketing strategy seems stuck at a local success, Snapchat could be your big break. This is especially true if your target audience includes millennials.
The key is having a strong marketing strategist to help you reach these influencers. Try to create partnerships with Snapchat influencers and have them do a “takeover” on your channel.
This in-turn funnels the influencer’s followers to your brand, boosting conversion rates. All it takes is a great campaign and the right people to make your brand famous.
There’s no better time than now to take advantage of this powerful marketing platform. Snapchat continues to grow, add new features, and become more advertiser-friendly.
One of the best recent additions includes the Geofilters option. This feature lets you filter snap recipients by location.
This is how local businesses can really thrive on Snapchat.
Capturing the Power of Snapchat Influencers
As you can see, Snapchat has a huge potential for success, but you must approach it the right way. At first glance, you might be put off by the amount charged by the biggest influencers.
You could spend as much as $1k to $10k for their plugs. The most famous ones even charge six-figures, but you have to put this into perspective. These social media influencers are essentially celebrities, only more accessible.
Having a multi-channel approach is the best way to succeed on social media. About 72 percent of online consumers prefer brands that have multiple active social media accounts.
If you need help with digital marketing, understanding Snapchat, and more, contact us! Building up your social media presence is a process.
Let Cool Geek Media transform your brand into something cool and more profitable!