Be honest with us here for a moment, how is your website doing? We mean it, is your site performing to your expectations?

If you answered “fine” or “okay” pay special attention to this article, because you’re going to need it.

Your digital presence needs to be more than just alright. It needs to be superb.

There are billions of people on the internet, which means that your brand has a chance to interact with them all and turn them into customers.

But not all of us have years of experience or technical know-how. Thankfully, there’s still a great solution.

Read on to learn why your business needs to hire a digital marketing strategist.

A Digital Marketing Strategist Knows What It Takes To Succeed

What do you know about SEO? Chances are you’ve only heard about it in passing. You probably know that it has something to do with your website and Google, but that’s it.

If that’s all you know about SEO, you need a digital marketing strategist stat.

Search engine optimization is the biggest factor in setting your business apart.
Without it, it doesn’t matter how well-maintained your web presence is. Your brand needs eyes on it.

So make sure you’re getting the right audience by hiring an expert with SEO experience. An SEO expert is going to know the best ways to get your site on the front page of Google.

A Digital Marketing Strategist Works With A Variety Of Platforms

Take a moment to think of all of the various social media and web channels out there.

  • Facebook
  • Twitter
  • Instagram
  • Reddit
  • SnapChat
  • WhatsApp
  • LinkedIn
  • Flickr
  • Pinterest
  • Tumblr

Those are just a few of the most visited sites. If you’re a small business owner, you don’t have the time or the tools to manage an account on more than maybe two of those.

However, a digital marketing strategist has the tools and time necessary to help you succeed on multiple platforms. After all, a digital presence doesn’t stop with your website.

Craft Content Carefully

There’s a saying in the digital marketing world that content is king. But why and what sets content apart from the competition?

Great content matters for a number of reasons. First, it’s a deciding factor in a site’s ranking and can affect SEO. Second, it’s easily cross-posted to social channels. That means that twice as many eyes can see your content.

Now, what defines quality content? That’s a bit of a tricky question. But there are several factors that determine “quality” in our book.

  • Keyword strength
  • Authority
  • Relevance to the audience

That last factor matters a lot. If you’re not crafting content that your audience cares about, you may as well not craft any content at all.

Let Us Help

At Cool Geek Media, we’re looking for businesses just like yours. We thrive on helping brands succeed, and can’t wait to talk to you about all of the ways we can help.

So what are you waiting for? Get in touch today and transform your brand!

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