Are you creating an interactive digital experience in your store? It’s time to put your WiFi to work. Here are 5 brilliant ways to use proximity marketing.
Looking for that missing piece of your marketing puzzle?
All of the new technology in the world today has created new types of opportunities for marketing your business to customers. Technology has become the ideal way to attract and target new and returning customers.
One of the coolest new types of marketing out there is known as beacon marketing or proximity marketing.
Basics of Proximity Marketing
Location-based marketing has grown in popularity over the past few years, but proximity marketing can be even more useful.
Beacons are small, battery-operated wireless devices which transmit Bluetooth signals to smartphones nearby. Beacons allow you to become more precise with your marketing messages. They allow you to interact with customers based on their specific location within your store.
When used in retail, beacons can send notifications to customers that have a Bluetooth enabled device and the right retail apps on their phones.
More than 70% of shoppers who received a beacon notification on their phone said that it increased their chance of making a purchase while in a store.
You may choose to offer your own app to customers, but you can also make use a third-party app.
Beacon marketing can have a huge impact on your business, so ignore at your own risk.
Ready to learn more? This list will give you an overview of some of the great ways you can use proximity marketing to gain and keep customers for your retail business.
1. Provide Value and Information
A great way to make use of a beacon marketing campaign is to give information and tips while a customer is in your store.
It’s important not to simply bombard your customers with promotions, however. Any recommendations should be highly specific, relevant, and timely to have the most impact.
The Apple Store, for example, goes as far as even encouraging visitors to read customer reviews online while browsing through the store.
Since users have downloaded an app, you will also be able to collect data and user histories. This can allow you to be even more specific when providing recommendations for products based on their buying habits.
2. Cross-Sell Relevant Products
Proximity marketing also makes for an excellent opportunity to cross-sell products. Based on a customer’s past habits, you can also consider making more specific recommendations.
For example, if a customer is in the wine section of your store you can try suggesting a wine pairing.
You can also try suggesting a product that a customer has bought in the past. Using both proximity marketing and customer data together can have a huge impact on your sales.
Create excellent cross promotions and notify your customer of these when they are in the perfect location of your store. Doing so, you will increase your likelihood of making that extra sale during their visit.
3. Loyalty Points and Rewards
If your business has a loyalty rewards program for customers, proximity marketing can be a great tool. You can remind them if they have points balances that they haven’t used yet.
Not only can you notify them of their points, but you can notify them based on their location in the store.
Because of this, you can let them know about their outstanding points balances at crucial times, such as when they first enter your store or when they are approaching the register.
Many customers aren’t aware of the points they have remaining. Proximity marketing can provide excellent value to customers by letting them know their balances when they need it most.
Starbucks is one business who does a great job at sending out timely reminders about rewards and points and their rewards and proximity marketing program doesn’t seem to be slowing down anytime soon.
4. Bring Them Into the Store
One of the greatest things about beacon marketing is that it allows you to be hyperlocal in your promotions. You can even promote to customers when they haven’t entered your store yet, but are walking by.
If a potential customer is walking by your store, you can send them a notification, asking them to stop in or notifying them about a new product or sale. Offer a special deal to customers walking by, and you may be surprised just how many people stop in.
Zero in on your target and keep promotions specific to who they are and where they are. By speaking directly to them you will be much more likely to convince them to come inside.
5. Give Coupons and Special Offers
One of the best ways of providing value and attracting customers is with coupons. In fact, 63% of consumers feel a coupon is the most valuable form of mobile marketing.
A beacon can be a great tool for offering coupons to customers. You may also consider teaming up with other brands that you work with.
For example, if a customer is in the shoe section of your store, you can send them a special coupon for a specific pair or brand of shoes
Using third-party endorsements and campaigns as part of your marketing strategy can be an excellent way to attract customers with your promotions.
If you’re planning a beacon marketing campaign, the most important thing to remember is to provide value. Always.
If you do that, you will be more likely to have your customers keep your app installed and continue getting notifications. You will make more sales in the long run.
It’s also important not bombard your customers’ phones with too many notifications. Instead start slow, and make sure each promotion is targeted and highly relevant.
Beacon marketing should be just one part of a solid marketing strategy. However, it can punch above its weight in its ability to attract business for your store.
Embarking on a proximity or beacon marketing campaign can be excellent for your business, helping you gain and retain more loyal, happy customers.
If you’re looking for helping in creating a strong digital marketing strategy, Cool Geek Media can help. Contact us today to find out more about what we can do for you.